It’s that time of year again, time to let Mom relax and unwind. Mother’s Day is on Sunday and we are ready to share some facts on who will be buying a special gift and what Mom will most likely receive. Since the beginning of May we collected over 8,000 responses on how likely people are to buy a Mother’s Day Gift and what they are most likely to buy.
61% of people are likely to buy a Mother’s Day Gift. When compared to others, people who are likely to buy a gift are 18% more likely to be males and 35% more likely to be married, so there will be a lot of husbands buying gifts for their wives.
The likely buyers are 3X more likely to be 25-44 years old and 5X more likely to be 25-34 years old. They are also 47% more likely to have a high income. 32% of the “Very Likely” buyers have school aged children living with them, so again it is probably Dad buying the gifts.
Other facts about the likely buyer:
- 29% more likely to shop on the internet regularly
- 44% more likely to be Twitter members
- 54% more likely to be smartphone users
CivicScience also asked people what they are most likely to buy for Mother’s Day.
21% of people will be getting their Mom/wife flowers. 10% will be getting them a gift card, perhaps for a spa package or a nice dinner out to get away from the school aged children running around. Some other Mothers will receive jewelry or clothing. I don’t think you can ever go wrong with flowers, jewelry, or a day at the spa.
So don’t forget to wish Mom a happy Mother’s Day on Sunday and try to give her the day off from the household chores.
For all the Mothers have a nice, relaxing Mother’s Day!