Latest Posts

Our Economic Sentiment Quarterly Report is Out (Q2 2014)

In the second quarter of 2014, consumer confidence was up… a little… for the year, but still lower than one year prior. As part of CivicScience’s partnership with Hamilton Place Strategies, our latest quarterly report on the Economic Sentiment Index (ESI) was published today. The in-depth report includes these highlights: Summary: The quarterly measure of […]

The $10 billion question: Who is the Snapchat user?

There’s a lot of new buzz surrounding Snapchat’s valuation (which we also commented on back in December 2013 in a piece co-authored with Mark Cuban). Amidst a new tech bubble, Snapchat has gone from a $3 billion valuation to $10 billion in about 9 months, with really no new revenue stream in that time. So what […]

Parents Are In No Rush To Go Back-To-School Shopping

Back-to-school ads are in full swing, trying to get parents and children into stores earlier. This year, several retailers like Target and Staples are trying different marketing tactics to lure customers in earlier and away from the competition. The question is, will retailers’ efforts pay off or do parents already have their minds made up […]

The Great Chicken Wing Debate: Part Two

Two months ago, we published some landmark research on which part of a chicken wing people preferred most. While we are still waiting on news of our Pulitzer Prize nomination for this masterpiece, our crackpot team of scientists have delved into another polarizing chicken wing debate: Blue Cheese or Ranch? To explore this exciting frontier […]

Millennials Have Interesting Regional Differences

Many marketers covet Millennials, conducting extensive research on what makes these consumers tick and to better understand their personas. CivicScience recently took a different approach in researching this demographic group, to drum up some fresh insights about our beloved 18-34 year olds. We wanted to see if there are any regional differences that are noteworthy, […]

Who is the Likely Teenage Mutant Ninja Turtles Watcher?

Leonardo, Raphael, Michelangelo and Donatello are finally reemerging on the big screen. After 3 years of the movie getting pushed back, the Teenage Mutant Ninja Turtles are making their return in a new live-action concept. We wanted to better understand those who are most likely to see the movie, which comes out in August, and […]

Unplugged: 60% of Us Almost Never Are

“It has become appallingly obvious that our technology has exceeded our humanity.” – Albert Einstein (1879-1955) Twenty years ago, the term “unplugged” may have been in reference to the popular MTV acoustical show. Today, it is a nearly unheard-of concept for consumers, who are owners and users of a multitude of digital devices we never […]

Who Exactly are These “Un-American” Soccer Fans?

I have been amused at the reaction by many to the recent comments of hyper-conservative pot-stirrer Ann Coulter, who said: “Any growing interest in soccer can only be a sign of the nation’s moral decay.” In her two-part soccer critiques (part 1 and part 2), she has simultaneously chastised the sport, its athletes, and its […]

Our New Client Service Leader Weighs in on CivicScience

by Leslie Rich, VP of Client Service at CivicScience:   I’m thrilled to join the very bright and motivated team at CivicScience!  I’m a geeky researcher by nature and knew from talking with everyone here that I would have no trouble fitting in, as we all share a love of research.  From my first conversation […]

Reading Between the Lines on Passionate Readers

Guest blog post by Carla Borsoi, Senior marketing exec and research alchemist http://www.carlaborsoi.com/ https://twitter.com/u_m I’m a passionate reader. My goal is to finish at least 50 books a year  – whether awesome graphic novels, new literature, fantasy, non-fiction, books about cocktails, or science fiction. I’m in great book club that reads all sorts of largely […]

Before You Hit the Bars This Weekend: Pool vs. Darts

I grew up shooting pool. My dad used to take me to the VFW when I was a kid and give me a handful of quarters to play 8-ball all night while he and his friends sat at the bar discussing what were undoubtedly the deepest philosophical topics of the day. Today I would probably […]