Since we have an endless and ever-growing supply of timely consumer opinion data at our fingertips 24x7, we are pleased to share some of the interesting insights we uncover when mining our InsightStore™ platform. And don't forget to sign up for our Blog Newsletter too!
When the Supreme Court ruled in favor of same-sex marriage a few months ago, my Facebook feed was awash with rainbow-tinted profile pictures. It seemed a perfect 100% of my friends supported the SCOTUS ruling. Not a single gesture of opposition could be found. But something’s off about that. I grew up in socially-conservative Western […]
Even though 65% of U.S. consumers haven’t started their 2015 holiday shopping yet (as of 9/29/2015), retailers and marketers should have powerful research on their side to pave the way for as successful a holiday season as possible. During the 2014 season, CivicScience used its InsightStore™ platform to gather and analyze consumer sentiment, intentions, and […]
Virtual reality (VR) headsets are the new tech product people are excited about, especially gamers. The most anticipated VR headsets, such as Oculus Rift, Samsung’s Gear VR2, and HTC Vive have not yet been released. Many headsets are expected to make their debut just in time for the 2015 holiday season or early in 2016, […]
Note: This blog post was authored by our VP of Client Development, Bill Conaway. In case you’ve been living in a VW van down by the river and haven’t heard: the German automaker revealed that an estimated 11 million of its vehicles sold worldwide are fitted with software designed to trick emissions-testing equipment. As you might […]
We spent a lot of time in 2015 collecting, analyzing, and reporting on U.S. consumer tastes relative to buying and consuming food and beverage products. We got a great response to these insights from the market, so we have decided to package up many of these findings in a new eBook just published today. The […]
People watching other people play video games online wasn’t something I knew existed until recently, and I surely didn’t think it was popular. But I was wrong. Electronic sports, or eSports, has become a multibillion dollar industry and popularity in the U.S. has been growing substantially. Top professional players can earn millions of dollars in […]
With the holiday shopping season gearing up, measuring consumer confidence across key economic indicators should be top of mind. Recent stock market upheavals, issues with China’s economy, the talking points of the various GOP and Democratic presidential candidates, and the recent, very positive jobs/unemployment report are just a few factors pulling economic sentiment in different directions […]
If you’ve ever played a video game on a mobile device (smartphone, tablet, e-reader), you know how frequently the games try to lure you to spend real $ to purchase enhancements to your gaming experience — even going as far as making it incredibly difficult to advance on your levels without coughing up some hard-earned […]
Although ownership rates of wearable fitness trackers are forecasted to peak by the end of 2016, there are a handful of shoppers still interested in purchasing an activity tracker. According to Eddie Hold, Vice President of The NPD Group’s Connected Intelligence Team: “I think it’s important to note that the market is healthy. While ownership […]
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