Latest Posts

New England Patriots Already Winning With Sports Enthusiasts

Yeah, yeah… of course we’ve done some polls asking people what they think about “Deflate-gate,” but this blog post instead looks at this Sunday’s Super Bowl XLIX differently: asking which team people think will win and which team they want  to win. Asking over 3,100 U.S. adults, the large majority – 69% — say they […]

Market Mavens Are Not Defined By Their Demographic Differences

In a recent Insight Report, we used the syndicated data in our InsightStore™, an enterprise platform for intelligent polling and real-time consumer insights, to discover the persona of a market maven. A market maven is not only a term used to describe someone who has savvy investment instincts, but also describes an individual who is […]

It’s Who You Know, Not What You Know. (Or Is It?)

There are few older adages in business than the oft-cited notion that “It’s not what you know. It’s who you know that matters.” The underlying premise here is that the strength of someone’s personal network- both the extent of that network and the caliber or clout of the people in it – will trump the […]

MR Industry Veteran Joins CivicScience Because…

by Jake Sedlock, new VP of Client Development I joined CivicScience on January 1st, 2015 and couldn’t be more delighted. My background includes many years in leadership roles at market research and consulting firms including Penn Schoen Berland (WPP Group), GfK, Lightspeed GMI, and Gartner – so taking my experience from these older, larger companies […]

Data Science – A Visual Guide

by Ross McGowan, CivicScience’s VP of Data Science In case you (or the CivicScience compensation committee) hadn’t heard, data scientists have the sexiest job of the 21st century. You might think it’s a little early to make such a bold proclamation given that we still have a ways to go before the year 2100, but […]

Retailer Security Breaches – Any Effect on 2014 Holiday Shopping?

Within the past year, consumers have experienced numerous data breaches at major retailers. During the 2013 holiday season, Target announced a credit card breach in which credit and debit card information was stolen, affecting 70 million to 110 million consumers. In September 2014, Home Depot experienced a similar data breach which potentially affected 56 million […]

To Save Journalism, Publishers and Consumers Need to Meet Halfway

by John Dick, CivicScience’s CEO When “Freedom of the Press” was first espoused by America’s founding fathers and mothers, the intent was to ensure that media could operate independently and without intervention from government. Preserving those virtues, the founders believed, was essential to maintaining an informed public and a healthy democracy. Clairvoyant as they were, […]

A Glimpse Into The Golden Globes Viewers

Award season begins Sunday with the 72nd annual Golden Globes, hosted by Amy Poehler and Tina Fey. It’s the third time the comedy duo will be hosting the Golden Globes and according to last year’s results from the CivicScience InsightStore™, people really enjoyed them as hosts. Of those who watched the awards, 56% loved Poehler […]

Calling All Predictors: Who Will Win a GRAMMY® This Year?

CivicScience is once again partnering with AXS TV — and joined this year by Billboard magazine – to find out how well consumers can predict the winners for the National Academy of Recording Arts and Sciences’ GRAMMY® Awards being aired on Sunday, February 8. It’s not an undertaking for the faint of heart, as the GRAMMY®s are notoriously […]

For CES Week: Which Newer Consumer Electronics Lead in Purchase Interest?

In a report published yesterday timed to align with this week’s annual international Consumer Electronics Show, we used the syndicated data in our InsightStore™ consumer research platform to analyze sentiment across a variety of newer consumer electronics products, including: Wireless speakers Home products Smart home security Personal drones Smart clothing Google Glass Fitness trackers Smart […]

Fun Holiday Insights

CivicScience unwrapped some fun holiday insights to share with you. In November and December 2014, we asked over 97,000 U.S. consumers all about the holiday season  – everything from their gift-wrapping skills to their favorite holiday work parties. We’ve hand-picked the interesting insights so that you can share them with friends and family. Check out […]