Latest Posts

Our Value Exchange with Publishers:’s Story

If you’ve learned even a little bit about us up until now, you know that we source our massive, dynamic pool of consumer insights data through an extended network of partnerships with web and app publishers. Those publisher partners use our polling solution at no cost in exchange for gaining access to the data collected […]

Healthy Snackers, Frequent Snackers – They’re Not Who You Think

Snacking. It’s a pretty hot topic right now, with many diet and wellness experts for the past few years heavily promoting smaller main meals and more frequent snacking on healthy foods as the trend. The idea is by satiating yourself more regularly throughout the day, you are less prone to overeating at meal time and […]

What Your Web Browser Choice Says About You

A while back we analyzed Android users and iOS users and found a number of clear demographic and lifestyle differences between the two users. Now, we are focusing our attention on another category where consumers have a strong preference – web browser choice. In our latest “mini” Insight Report released today, we focus on consumers’ […]

Our Love for Nonprofits: Free Research Giveaway Program

CivicScience has a special place in our heart for the work of nonprofit organizations, and we are excited to announce a new program to help them benefit from the power of timely, deep consumer research to help their cause. Today we announced that each quarter, U.S.-focused nonprofits can enter to win free market research, a […]

Re-Thinking Stereotypes: What Data Science Tells Us

by Ross McGowan, VP of data science at CivicScience Let’s face it: Gender and age have long been the hallmarks behind most marketing and selling approaches. Those core demographic pieces of information are thought to predict much about our consumer preference and choice, as are other areas such as parental status and income. After all, […]

How Cool Are We?

We’re pretty cool, it seems – according to a recent report published by leading IT solutions industry analyst Gartner. CivicScience is among five vendors named to Gartner’s “Cool Vendors in Data-Driven Marketing 2015” published this past week. (It’s available to Gartner clients online here.) Gartner’s report is designed to highlight a short list of interesting and […]

What Your Snacking Habits Say About You

Profiling the Various “Snackers” Consumers are definitely snacking more, and the way people are snacking is evolving.  Yes, people still like to munch on their potato chips and chocolate bars, however, healthy snacks are also gaining market share. Consumers are not only snacking in addition to their main meals, but in some cases in place […]

Declines and Audience Shifts: The Unscripted Truth About Reality TV Viewership

More than 20 years ago, TV viewers were introduced to reality TV programming – which became a guilty pleasure for many. Since then, there has been a lack of innovation resulting in many spin-offs. What was once seen as a new and entertaining TV genre that attracted a large audience is now vying for viewers. […]

Refreshing Beer Drinker Insights: Draft, Bottle, or Can?

With St. Patrick’s Day festivities almost upon us (and with that, many a pub crawl to occur across our great globe), what better time than to use our valuable consumer data repository to find out who is more likely to prefer their beer from the tap, a bottle, or a can. Perhaps this is the […]

Lies, Damn Lies, Statistics…and the News

The Twitter-sphere went berserk yesterday over results to a phone survey released by Quinnipiac University, which found that Fox News was the most trusted national TV news network. As expected, fans of Fox News puffed out their chests with pride, while the more left-leaning crew characterized the results as essentially “terrifying.” This is a prime […]

TV Viewing Volume: An Analysis of 100,000+ Consumers

by Bill Conaway, VP of Client Development As a new member of the “suits” team at CivicScience, I’ve spent the last few weeks exploring our treasure-trove of data, uncovering what most researchers and marketing executives would consider a goldmine of relevant insights. I can clearly see that CivicScience is already shaking up the market research […]