Latest Posts

Poll Questions that Should Have “Only When I’m Drunk” as an Answer Option

We do some pretty serious research around here at CivicScience. Some of the smartest people in the world spend countless hours mulling over hundreds of millions of poll responses and near-infinite lines of code. Sometimes, especially after a massive code release like we had this week, when burn-out is near, things can get weird. Today […]

The Creep Factor of Home Automation

First let me start this post by confessing that the use of the word “creep” in my headline may be interpreted as unapologetic click bait. But in this case, I use the word “creep” to mean: “moving slowly and carefully, especially in order to avoid being noticed.” A year ago is when it started, with […]

How to Attract More Men to Pinterest

71% of Pinterest users are women. And according to a blog post we published in December (Insights You Can’t Get from Social Media Monitoring), Pinterest’s most active users tend to be younger women who are homeowners, are currently employed, and 44% have children. They are more likely to own a tablet computer, enjoy cooking, and […]

Our GRAMMY Prediction Tour Starts

As we had previously announced, we partnered with AXS TV and Billboard magazine this year to grab even more consumer predictions than ever for the upcoming GRAMMY® awards (which will air Sunday, February 8). With over 150,000 votes cast, we have officially started making the press tour rounds with some sneak-peeks at the data before the live prediction […]

New England Patriots Already Winning With Sports Enthusiasts

Yeah, yeah… of course we’ve done some polls asking people what they think about “Deflate-gate,” but this blog post instead looks at this Sunday’s Super Bowl XLIX differently: asking which team people think will win and which team they want  to win. Asking over 3,100 U.S. adults, the large majority – 69% — say they […]

Market Mavens Are Not Defined By Their Demographic Differences

In a recent Insight Report, we used the syndicated data in our InsightStore™, an enterprise platform for intelligent polling and real-time consumer insights, to discover the persona of a market maven. A market maven is not only a term used to describe someone who has savvy investment instincts, but also describes an individual who is […]

It’s Who You Know, Not What You Know. (Or Is It?)

There are few older adages in business than the oft-cited notion that “It’s not what you know. It’s who you know that matters.” The underlying premise here is that the strength of someone’s personal network- both the extent of that network and the caliber or clout of the people in it – will trump the […]

MR Industry Veteran Joins CivicScience Because…

by Jake Sedlock, new VP of Client Development I joined CivicScience on January 1st, 2015 and couldn’t be more delighted. My background includes many years in leadership roles at market research and consulting firms including Penn Schoen Berland (WPP Group), GfK, Lightspeed GMI, and Gartner – so taking my experience from these older, larger companies […]

Data Science – A Visual Guide

by Ross McGowan, CivicScience’s VP of Data Science In case you (or the CivicScience compensation committee) hadn’t heard, data scientists have the sexiest job of the 21st century. You might think it’s a little early to make such a bold proclamation given that we still have a ways to go before the year 2100, but […]

Retailer Security Breaches – Any Effect on 2014 Holiday Shopping?

Within the past year, consumers have experienced numerous data breaches at major retailers. During the 2013 holiday season, Target announced a credit card breach in which credit and debit card information was stolen, affecting 70 million to 110 million consumers. In September 2014, Home Depot experienced a similar data breach which potentially affected 56 million […]

To Save Journalism, Publishers and Consumers Need to Meet Halfway

by John Dick, CivicScience’s CEO When “Freedom of the Press” was first espoused by America’s founding fathers and mothers, the intent was to ensure that media could operate independently and without intervention from government. Preserving those virtues, the founders believed, was essential to maintaining an informed public and a healthy democracy. Clairvoyant as they were, […]