Latest Posts

Why Spotify Users Are A Better Revenue Bet

There are so many companies taking the plunge into music streaming services or revamping their brand and platform to compete in the space. Consumers have the choice from a number of services – free and paid, such as Pandora, Spotify, Tidal, Beats Music, Google Play Music, and many more. Apple is even jumping into the music […]

Nutritional Beverage Consumption – Insights to Quench Your Thirst

We weren’t able to find a lot of recent research data in the public domain on the topic of packaged beverages of the “anti-soda” variety. And with the explosion of offerings on the market — everything from infused waters, organic juice blends, fitness shakes, smoothies, and nutrition-enhancing drinks — we wanted to better understand the […]

Will a Non-GMO Chipotle Usher in Even More Diners?

This week, Chipotle made major headlines when it announced it will stop serving GMO-derived foods in its restaurants. Chipotle has been a leader in more ‘ethical’ and humane supply chains, earlier this year suspending the sale of pork due to supplier issues regarding animal treatment. This latest announcement is a bold move in an industry […]

Hillary Clinton Fans and the Brands They Like

Strategic Brand Alignment On the heels of Hillary Clinton’s official presidential candidacy announcement, an interesting article in the Wall Street Journal referenced a missed advertising opportunity for brands on social media. Although the announcement news was a hot topic on social media, brands were hesitant to spend advertising dollars in promoted posts. According to digital […]

Take Your Child to Work Day is Awesome for Business

A couple Friday nights ago, my sister asked me to take her boyfriend’s 13-year-old son Adam to our office for Take Your Child to Work Day (“TYCTWD”). Adam’s dad had a conflict and was apparently curious about software. My own daughters, who had spent enough ‘day care’ time at CivicScience over the years, chose their […]

Our Value Exchange with Publishers:’s Story

If you’ve learned even a little bit about us up until now, you know that we source our massive, dynamic pool of consumer insights data through an extended network of partnerships with web and app publishers. Those publisher partners use our polling solution at no cost in exchange for gaining access to the data collected […]

Healthy Snackers, Frequent Snackers – They’re Not Who You Think

Snacking. It’s a pretty hot topic right now, with many diet and wellness experts for the past few years heavily promoting smaller main meals and more frequent snacking on healthy foods as the trend. The idea is by satiating yourself more regularly throughout the day, you are less prone to overeating at meal time and […]

What Your Web Browser Choice Says About You

A while back we analyzed Android users and iOS users and found a number of clear demographic and lifestyle differences between the two users. Now, we are focusing our attention on another category where consumers have a strong preference – web browser choice. In our latest “mini” Insight Report released today, we focus on consumers’ […]

Our Love for Nonprofits: Free Research Giveaway Program

CivicScience has a special place in our heart for the work of nonprofit organizations, and we are excited to announce a new program to help them benefit from the power of timely, deep consumer research to help their cause. Today we announced that each quarter, U.S.-focused nonprofits can enter to win free market research, a […]

Re-Thinking Stereotypes: What Data Science Tells Us

by Ross McGowan, VP of data science at CivicScience Let’s face it: Gender and age have long been the hallmarks behind most marketing and selling approaches. Those core demographic pieces of information are thought to predict much about our consumer preference and choice, as are other areas such as parental status and income. After all, […]

How Cool Are We?

We’re pretty cool, it seems – according to a recent report published by leading IT solutions industry analyst Gartner. CivicScience is among five vendors named to Gartner’s “Cool Vendors in Data-Driven Marketing 2015” published this past week. (It’s available to Gartner clients online here.) Gartner’s report is designed to highlight a short list of interesting and […]