Since we have an endless and ever-growing supply of timely consumer opinion data at our fingertips 24x7, we are pleased to share some of the interesting insights we uncover when mining our InsightStore™ platform. And don't forget to sign up for our Blog Newsletter too!
If you’ve ever played a video game on a mobile device (smartphone, tablet, e-reader), you know how frequently the games try to lure you to spend real $ to purchase enhancements to your gaming experience — even going as far as making it incredibly difficult to advance on your levels without coughing up some hard-earned […]
Although ownership rates of wearable fitness trackers are forecasted to peak by the end of 2016, there are a handful of shoppers still interested in purchasing an activity tracker. According to Eddie Hold, Vice President of The NPD Group’s Connected Intelligence Team: “I think it’s important to note that the market is healthy. While ownership […]
This blog post was actually authored by our summer research associate, Matt O’Connor, today – his last day in our offices before heading back to college. It was late April 2015 and I was beginning to panic just a little. I was sitting in my dorm room at Williams College, watching the spring sunlight […]
This Wednesday, CivicScience will hold our next public webcast in which we invite attendees to check out the current consumer insights we have about digital device usage and “addiction” levels. Be sure to register in advance for it here. Here’s a few “sneak peek” tidbits for you: 51% of U.S. adults say they are at […]
I watched one hell of an entertaining debate last Thursday night. Every remark was more contentious than the last. Really smart people were made to look like fools. People I knew nothing about came across as thoughtful and well-informed. I was riveted. No, I’m not referring to the primetime GOP primary debate on Fox or […]
In the hopes of regaining market share, motorcycle manufacturers are switching up their strategy. Many manufacturers are producing cheaper and more fuel-efficient bikes in order to reach and appeal to a broader demographic. In particular, many of the popular bike brands such as Harley-Davidson, Honda, Kawasaki, and Suzuki Motor are trying to attract a new demographic […]
If I had a nickel for every time someone asked me what our ‘numbers’ say about the Republican Presidential Primary, I could pay for an expensive phone survey by now. Yes, we show Donald Trump having a healthy lead. Yes, Jeb Bush and Scott Walker are in a dead heat for 2nd and 3rd. Yes, […]
Following the 2015 Consumer Electronics Show in January, we did a write-up in February on the profiles of consumers based on their potential interest in various categories of home automation products that can be controlled via smart phone apps. At the time, consumer interest in buying any of these types of products wasn’t overwhelming, so […]
With August right around the corner, we will inevitably be exposed to a slew of back-to-school advertisements. While lower-priced items like notebooks and pencils might not require much thought, bigger purchases like computers and tablets typically demand greater attention. College-bound students need a personal computer in order to survive through their classes and extracurricular activities. […]
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