Latest Posts

Who Exactly are These “Un-American” Soccer Fans?

I have been amused at the reaction by many to the recent comments of hyper-conservative pot-stirrer Ann Coulter, who said: “Any growing interest in soccer can only be a sign of the nation’s moral decay.” In her two-part soccer critiques (part 1 and part 2), she has simultaneously chastised the sport, its athletes, and its […]

Our New Client Service Leader Weighs in on CivicScience

by Leslie Rich, VP of Client Service at CivicScience:   I’m thrilled to join the very bright and motivated team at CivicScience!  I’m a geeky researcher by nature and knew from talking with everyone here that I would have no trouble fitting in, as we all share a love of research.  From my first conversation […]

Reading Between the Lines on Passionate Readers

Guest blog post by Carla Borsoi, Senior marketing exec and research alchemist http://www.carlaborsoi.com/ https://twitter.com/u_m I’m a passionate reader. My goal is to finish at least 50 books a year  – whether awesome graphic novels, new literature, fantasy, non-fiction, books about cocktails, or science fiction. I’m in great book club that reads all sorts of largely […]

Before You Hit the Bars This Weekend: Pool vs. Darts

I grew up shooting pool. My dad used to take me to the VFW when I was a kid and give me a handful of quarters to play 8-ball all night while he and his friends sat at the bar discussing what were undoubtedly the deepest philosophical topics of the day. Today I would probably […]

Second Screens and TV Viewing – An Analysis by Joel Rubinson

With 63% of U.S. consumers owning a smart phone and 40% owning a tablet as of early June 2014, the presence of second screen devices is affecting nearly every aspect of our life, for better and worse. Those devices are also competing with the incumbent ‘primary’ screen in most of our homes: the TV set. […]

Consumer Sentiment Volatile in Past 2 Weeks

Even though overall consumer sentiment about the U.S. economy remains above its 2014 average and is at a similar level from one year ago, a number of areas of our index are showing volatility. The following data is from the Economic Sentiment Index (ESI) that CivicScience produces in partnership with Hamilton Place Strategies, and the […]

Announcing our first-ever eBook: “101 Cool Consumer Insights”

Avid readers of our blog know that we are constantly churning out data and commentary about the consumer insights that we mine from our platform. So we figured, why not create a fun, entertaining, yet informative book that compiles lots of this stuff in one place? That’s exactly what we did — and we hope […]

The Great Chicken Wing Debate

Every once in awhile, we research a particular topic and I expect the results to come back 100 to 0. Questions like “What is the greatest NFL franchise of all-time?,” for example, should unanimously yield nothing but “Pittsburgh Steelers” as a legitimate response. After a recent debate in our office about the best part of […]

Which Networks Have the Best Sitcoms, Dramas?

While some industry watchers are speculating about the current troubled state of sitcoms and whether broadcast networks can reasonably compete with cable when it comes to dramas, we wondered if TV viewing audiences associate certain networks as being better providers of sitcom and drama programming content. We took it to the CivicScience polls and our […]

U.S. Economic Confidence at Highest Levels of 2014

U.S. consumers, tracked continuously by the Hamilton Place Strategies-CivicScience living Economic Sentiment Index, over the past two weeks have shown the strongest confidence in the economy so far this year. Highlights of this week’s report: Consumer confidence rose sharply to 47.5 over the past two weeks (though still below its number of one year ago). […]

Consumers Really Dislike Automated Phone Systems

Nobody likes to have their time wasted, but what causal event is most loathsome to us? One of the most recent syndicated engagement questions running in the CivicScience polling network asked consumers to pick which time-wasting irritant ranks at the top of their list, and turns out – automated phone systems at 40% easily wins […]