Since we have an endless and ever-growing supply of timely consumer opinion data at our fingertips 24x7, we are pleased to share some of the interesting insights we uncover when mining our InsightStore™ platform. And don't forget to sign up for our Blog Newsletter too!
Valentine’s Day. What does it conjure up for you? Romance, happiness, and love or loneliness, pressure, and stress? Are you a willing participant, or do you begrudgingly go through the motions? Is it a holiday you plan for well in advance, or deal with at the last minute? Like any holiday, it’s what you make […]
Before the Super Bowl even ended, rankings of the best and worst commercials could be found all over social media. Lost in all of that was the fact that few ads are targeted at the “general population;” rather, they’re designed to appeal to one demographic or another. So, we trawled around 36,000 survey responses we […]
Responsible for one of the catchiest, ubiquitous jingles in recent advertising history, Subway’s “$5 Footlong” campaign can trace its roots all the way back to 2008. When news broke recently that Subway was moving to a new $6 foot-long promotion, industry pundits quickly questioned the wisdom of another price-point-based strategy, especially with the $5 price […]
I’m a Chipotle fan, but I can’t remember the last time I ate at Chipotle. After news broke about the E. coli outbreak, I decided to stay away from Chipotle for a while. Then, when over 100 students from Boston College fell ill from norovirus, I knew it would be some time until I felt […]
If you read any retail news during the holidays you know that online shopping is increasing, and it’s increasing quickly. Last week, we published a report on the top 5 learnings from the 2015 holiday shopping season and one of the findings outlined the shift towards online shopping. The National Retail Federation reported that this […]
Last weekend was a big playoff game in my hometown of Pittsburgh. The Steelers played the Broncos in Denver. The Steelers were missing some key players from injuries sustained in the Wild Card Game against the Cincinnati Bengals. Our wide receiver, Antonio Brown, was in concussion protocol due to a suspension worthy hit by […]
Image Source: Vimeo.com I started my media career in 1987 as an Account Executive selling ads at WTAE-TV in Pittsburgh, PA. One of the first things I had to learn about was “research” – specifically the quantitative and qualitative kind that drove advertising sales. My Local Sales Manager (Steve Carlston) explained to me how Nielsen […]
We ask people to predict all sorts of things at CivicScience. Many are strictly related to topics our clients are interested in, like which food trends they think will take off over the next year. Those topics are interesting to analyze with respect to how sentiment evolves over time, but sometimes it’s nice to evaluate […]
A couple of weeks back just as 2015 was winding down, there was one final internet craze to ponder, as if the ‘What Color is the Dress?’ debacle from earlier in the year wasn’t enough. The question: If dogs wore pants, how would they be worn? What started as a late night tweet by Maxim […]
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