Due to consumers spending less this holiday season, retail sales numbers are lower than last year. However, there is still hope that stores may see a boost. We know that 18% of US consumers will wait until the last minute to start their holiday shopping, which means retailers still have a week to get customers shopping in their stores.
Retailers, we have TONS of information on who is planning to shop at the last minute and how they differ from other shoppers. 62% of last minute shoppers are men, 55% don’t have children, 43% live in a city, 43% are married, while 38% are single, and 66% are employed. Now let’s look at the top 20 differences of last minute shoppers:
- Last minute shoppers are 54% more likely to be men than women.
- They are over twice as likely to say religious beliefs are not at all important.
- They are 95% more likely to say the benefits of nuclear energy strongly outweigh the potential risks to the environment.
- Last minute shoppers are twice as likely to hold a sales/operations job.
- The shoppers are 83% more likely to say they never watch local news where they live.
- They are over twice as likely to say they leave the continent frequently.
- They are 38% more likely to say their personal finances are not so good/poor.