Latest Posts

Declines and Audience Shifts: The Unscripted Truth About Reality TV Viewership

More than 20 years ago, TV viewers were introduced to reality TV programming – which became a guilty pleasure for many. Since then, there has been a lack of innovation resulting in many spin-offs. What was once seen as a new and entertaining TV genre that attracted a large audience is now vying for viewers. […]

Refreshing Beer Drinker Insights: Draft, Bottle, or Can?

With St. Patrick’s Day festivities almost upon us (and with that, many a pub crawl to occur across our great globe), what better time than to use our valuable consumer data repository to find out who is more likely to prefer their beer from the tap, a bottle, or a can. Perhaps this is the […]

Lies, Damn Lies, Statistics…and the News

The Twitter-sphere went berserk yesterday over results to a phone survey released by Quinnipiac University, which found that Fox News was the most trusted national TV news network. As expected, fans of Fox News puffed out their chests with pride, while the more left-leaning crew characterized the results as essentially “terrifying.” This is a prime […]

TV Viewing Volume: An Analysis of 100,000+ Consumers

by Bill Conaway, VP of Client Development As a new member of the “suits” team at CivicScience, I’ve spent the last few weeks exploring our treasure-trove of data, uncovering what most researchers and marketing executives would consider a goldmine of relevant insights. I can clearly see that CivicScience is already shaking up the market research […]

Poll Questions that Should Have “Only When I’m Drunk” as an Answer Option

We do some pretty serious research around here at CivicScience. Some of the smartest people in the world spend countless hours mulling over hundreds of millions of poll responses and near-infinite lines of code. Sometimes, especially after a massive code release like we had this week, when burn-out is near, things can get weird. Today […]

The Creep Factor of Home Automation

First let me start this post by confessing that the use of the word “creep” in my headline may be interpreted as unapologetic click bait. But in this case, I use the word “creep” to mean: “moving slowly and carefully, especially in order to avoid being noticed.” A year ago is when it started, with […]

How to Attract More Men to Pinterest

71% of Pinterest users are women. And according to a blog post we published in December (Insights You Can’t Get from Social Media Monitoring), Pinterest’s most active users tend to be younger women who are homeowners, are currently employed, and 44% have children. They are more likely to own a tablet computer, enjoy cooking, and […]

Our GRAMMY Prediction Tour Starts

As we had previously announced, we partnered with AXS TV and Billboard magazine this year to grab even more consumer predictions than ever for the upcoming GRAMMY® awards (which will air Sunday, February 8). With over 150,000 votes cast, we have officially started making the press tour rounds with some sneak-peeks at the data before the live prediction […]

New England Patriots Already Winning With Sports Enthusiasts

Yeah, yeah… of course we’ve done some polls asking people what they think about “Deflate-gate,” but this blog post instead looks at this Sunday’s Super Bowl XLIX differently: asking which team people think will win and which team they want  to win. Asking over 3,100 U.S. adults, the large majority – 69% — say they […]

Market Mavens Are Not Defined By Their Demographic Differences

In a recent Insight Report, we used the syndicated data in our InsightStore™, an enterprise platform for intelligent polling and real-time consumer insights, to discover the persona of a market maven. A market maven is not only a term used to describe someone who has savvy investment instincts, but also describes an individual who is […]

It’s Who You Know, Not What You Know. (Or Is It?)

There are few older adages in business than the oft-cited notion that “It’s not what you know. It’s who you know that matters.” The underlying premise here is that the strength of someone’s personal network- both the extent of that network and the caliber or clout of the people in it – will trump the […]