Latest Posts

Cyber Monday Shopping Intent

More and more consumers are ditching shopping at brick-and-mortar stores and turning to online shopping during the holiday season. Based on a poll question CivicScience developed that collected 2,023 responses from November 19, 2014 to November 25, 2014, we found that of the consumers who plan to shop this holiday (throughout the whole holiday shopping […]

Fewer Consumers Plan to Shop on Black Friday and Thanksgiving This Year

With more retailers launching major sales events earlier this season (some even started last Friday), there is fierce competition for wallet share. We know from a previous poll that consumers don’t plan to substantially increase their total holiday spending this year, so this means that many retailers are doing whatever it takes to get those […]

One Year In: What Do Pittsburghers Think of Their New Mayor?

Just over a year ago, our fellow Pittsburgh residents elected a new mayor, former City Councilman Bill Peduto. Peduto swept into office as something of an outsider to the old school Democratic political machine that had dominated the city for decades. His progressive brand of politics and policy represented a new frontier for a relatively […]

The Shiny, New Club: Ello Joiners Are Least Concerned About Data Privacy, Corporate Practices

Warning: middle-aged angst is contained in this article. Even though it’s still “invitation only” to join, there’s been a lot of buzz around Ello, the newly launched social networking destination that promises better treatment of its users and their data (read Ello’s manifesto online). The company recently closed an additional $5.5 million in investment – […]

Is Election Day the Saddest Day of the Year?

by Lamar Pierce, PhD, Associate professor of organization and strategy at Olin Business School, and CivicScience academic advisor Election Day is a difficult one for many political candidates.  But a recent study I did with Todd Rogers of Harvard and Jason Snyder of UCLA shows it’s no picnic for their supporters either. We used thousands of […]

Taking Advantage of Tele-medicine Services: Who’s In?

Telemedicine and many emerging “virtual” healthcare services may be just what the doctor ordered for this major ailment: The Association of American Medical Colleges says that the U.S. faces a shortage of more than 130,600 physicians across primary care and all specialties by 2025. In recent project work with Iagnosis, a Pittsburgh-based start-up that offers […]

Researching the Personas of CVS, Rite Aid, and Walgreens Fans

Due to the healthcare changes from the Affordable Care Act, drugstore chains are expanding and trying to tap into a new market, taking advantage of the revenue opportunities of newly insured Americans. With the continuously changing healthcare landscape, CivicScience can give these retailers a detailed look into their more loyal customer base, allowing them to […]

The second eBook is here: “75 Show-Stopping Media Consumption Insights”

Our first eBook: “101 Cool Consumer Insights” was so popular, we decided to publish a second eBook focused on media consumption. The eBook is free to anyone who is interested in learning fun and interesting media consumption insights. In the eBook, readers will learn valuable insights on consumer sentiment, behaviors, and psychographic profiles across a […]

Social Media Now Rivals TV Advertising in Consumer Influence

The trendline we see is undeniable, even after we checked it several times to make sure there is  nothing awry: Social media looks like it’s about to overtake TV advertising in what consumers say is most influential on many of their consumption decisions. The question posed to consumers is a simple one: Which of these […]

Profiling the Various Holiday Shoppers

Retailers are in holiday mode, stocking shelves, hiring additional employees and gearing up their holiday marketing and advertising. According to The National Retail Federation, sales are expected to increase 4.1 percent to $616.9 billion during the 2014 holiday months of November and December. This is good news for retailers, but they will still need to […]

Measuring Consumer Sentiment Toward Companies’ Data Practices (Part 2 of 2)

Just how concerned are consumers about companies’ collection and use of their personal information? They measure at least 20 points higher on the issue of involuntary or unknown use of their data compared to on their own Internet data sharing practices. In part 2 of a 2-part series on consumer sentiment around data privacy issues, […]