Since we have an endless and ever-growing supply of timely consumer opinion data at our fingertips 24x7, we are pleased to share some of the interesting insights we uncover when mining our InsightStore™ platform. And don't forget to sign up for our Blog Newsletter too!
Following the 2015 Consumer Electronics Show in January, we did a write-up in February on the profiles of consumers based on their potential interest in various categories of home automation products that can be controlled via smart phone apps. At the time, consumer interest in buying any of these types of products wasn’t overwhelming, so […]
With August right around the corner, we will inevitably be exposed to a slew of back-to-school advertisements. While lower-priced items like notebooks and pencils might not require much thought, bigger purchases like computers and tablets typically demand greater attention. College-bound students need a personal computer in order to survive through their classes and extracurricular activities. […]
So, imagine you’re driving along a meandering suburban road. It’s a cool summer day, the sun is peeking over the clouds and a gentle breeze rustles your hair. You’re relaxed, listening to your favorite playlist on Spotify (or any of the other popular music streaming services) when suddenly you hear the familiar “ping!” of a […]
Note: This blog post was researched and authored by CivicScience’s summer market research analyst, Paul Campbell. On July 29th, Microsoft will release their last-ever version of Windows operating system, as they move to the concept of “Windows as a service” moving forward. Opting to leap over “9” and head straight to the much anticipated Windows […]
Today, retail giants Amazon and Walmart kick off their hot deal frenzy – with Amazon touting “more deals than Black Friday” and Walmart saying their deals will extend for a longer period of time (90 days). Amazon’s deals are only open to its Prime members, but it’s is offering a 30-day trial for new subscribers […]
Online and mobile ad blocking is a topic making marketers and online product providers very nervous. Apple recently received a lot of attention for the next versions of its iOS and OS X operating systems that will make it much easier for developers to create ad-blocking extensions to its Safari web browser (which is still, […]
It‘s 1am and you NEED to check your Twitter/Facebook status one more time to see how many “friends” appreciated your most recent post. Lying awake in bed still, you watch a Miley Cyrus music video because why not, right? Many Americans, me included, are guilty of using technology late at night. According to the National […]
Note: This piece was researched and written by one of CivicScience’s summer interns, Matt O’Connor, who used data from our InsightStore™ to reveal these findings. Thank you, Matt! Summer is in full swing and with it the inevitable trips to the beach, baseball games, golf outings, and graduation parties which are characteristic of the three warmest […]
The majority of consumers have experienced going to a grocery store and finding an item on their list is out of stock. Do they go to another store to purchase the product (which would be a loss of a sale for the original store)? Or do they substitute another brand or similar product (a win-win […]
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