Latest Posts

Will You Spend More, Less, or the Same This 2014 Holiday Season?

Despite U.S. consumers having higher overall confidence levels in the economy and personal finances now than they did a year ago (see our ongoing Economic Sentiment Index), 77% of consumers say they will be spending the same or less this coming holiday shopping season. Only 13% say they plan to spend more. This is not […]

You Don’t Need to Have Kids to be Happy

I hope you’ve read the analysis we published on Quartz.com about the differences between parents and non-parents in the U.S. If you haven’t read it, here are the Cliff’s Notes: On most lifestyle metrics (sleep, fitness, diet, social life, travel, and entertainment), non-parents generally appear, according to the data, to have a better quality of […]

72% of Us Splurge on Ourselves – But Who Splurges on What?

For some of us, it’s more of a rare opportunity than for others: Being able to “splurge” on yourself. The amount of dollars involved in such a splurge may vary widely, based on income and/or personal beliefs. 72% of us do take those opportunities to splurge – but our choices on what that splurge involves also […]

Measuring Consumer Sentiment Toward Online Data Privacy: Part 1 of 2

For all the conveniences offered by a digitized world, the risks are headline grabbing. Just ask Target. Or Jennifer Lawrence. Or the data brokers being scrutinized by the U.S. Federal Trade Commission. And, I guess as of today, we can add Home Depot to the list too. CivicScience instead asked U.S. adults to voice their […]

What the Mainstreaming of Marijuana Means to Marketers

To the people I knew growing up, smoking pot was as much about rebellion as it was about the high. Some people – the good students and athletes with a wild side – got a rush by hiding it from the clean-cut jocks and bookworms. Others flaunted it – with their Grateful Dead tie-dyes and […]

Why People Should Care – A Lot – About Online Polling

Nate Silver recently published an insightful article on his blog about the state of the polling industry in the U.S. As he rightly points out, longstanding methodologies are at odds with the way consumers behave today. A shrinking number of people have landline telephones and fewer regularly answer them. Silver cites the prohibitive costs and […]

Un-plugged – Part 2: How Long Do You Disconnect?

We had an overwhelming response to data insights we recently published about how frequently (or, as it turns out, not so frequently) consumers un-plug from their personal electronic devices. The frequency question that we ran on our intelligent real-time polling and insights platform allowed for the 8,700+ respondents to define for themselves what “un-plugged” meant […]

The Great Chicken Wing Debate – Part 3: The Heat

A lot of people have asked why I’ve spent so much time lately studying consumer sentiment about chicken wings. The answer is simple: Because there aren’t as many divisive questions about bacon. By now, we’ve covered wings versus drums. We’ve covered blue cheese versus ranch. In the final installment of this sure-to-become-a-literary-masterpiece trilogy, we look […]

Selfies and Kids: The Great Control Debate

I find it fascinating that when going out to a nice, new, hip restaurant with any of my teenage relatives, they take lots of photos with their smartphones and upload their faves to the preferred social media site du jour. Not photos of us as a group. Not of the décor. Not usually even of […]

Meet you for lunch… at Dunkin’ Donuts. Or Starbucks.

First, Taco Bell turned the burrito on its side with the recent launch of a new breakfast menu; now traditional morning daypart chains Dunkin’ Donuts and Starbucks are looking to extend their bite to the much-larger lunch slice. Although Dunkin’ has already been after the coffee-drinking market that still makes up the largest piece of […]

Our Economic Sentiment Quarterly Report is Out (Q2 2014)

In the second quarter of 2014, consumer confidence was up… a little… for the year, but still lower than one year prior. As part of CivicScience’s partnership with Hamilton Place Strategies, our latest quarterly report on the Economic Sentiment Index (ESI) was published today. The in-depth report includes these highlights: Summary: The quarterly measure of […]