Black Friday and Cyber Monday- two of the biggest shopping days of the season are right around the corner. Since the beginning of November, we have been discovering a lot of interesting information on people planning to shop. We are going a step further than basic demographics and are looking at the differences between Black Friday shoppers and Cyber Monday shoppers in categories such as media consumption, technology usage, and shopping habits.
Who is the Black Friday shopper?
The Black Friday shopper is likely to be a younger female with a household income of $75K or less. The majority do not have children and 33% still live with mom and dad. She is currently employed and her religious beliefs are very important to her.
Who is the Cyber Monday shopper?
The Cyber Monday shopper is slightly more likely to be a female who owns a home and is 30+ years old. 65% are employed and 46% live in the suburbs.
At first glance, the shoppers look somewhat similar, but let’s look at the largest differences between the Black Friday shopper and the Cyber Monday shopper.